Penguin Update, Google’s Latest Algorithm

The latest online hype on Google is Penguin Update. If you own a website or are a webmaster, you must be well aware of the different techniques that are used to drive traffic to a website. Some of these are techniques for improving the rankings of the websites on search engine results pages. The most basic of these strategies is Search Engine Optimization (SEO).Google has a set of guidelines that instruct users on the do’s and don’ts when applying their strategies. However, there are web users who spam the search engine results or use unconventional SEO practices to enhance their rankings. Google has come up with the new webspam algorithm update that uses Latent Semantic Indexing (LSI), with the aim of enhancing the catching of these users with a tendency of spamming Google search results or doing things to get a better ranking but not in accord with the publisher’s guidelines.

What exactly is Penguin Update?

On 24^th of April 2012, Google announced its latest update. At first it was referred to as webspam algorithm update, but was later officially named Penguin Update. It is just one of the many algorithms that Google uses to rank pages. Update is a term used for the periodic changes that are made to these algorithms and which usually impact on the search engine results. The naming of the webspam algorithm update came after its launch, as was the case with the Panda Update of February 2011.

Google announced that Penguin was going to impact 3.1 percent of the queries in English. With rankings changing on a daily and even hourly basis, the impact of Penguin has been immediate and quite substantial, dwarfing that of even Panda Update. This is Google’s extremely serious strategy for combating the spam tactics that have been in use for years. This algorithm is unlike the uniqueness of Panda Update, of feeding a multitude of variables into one ranking factor that is usually tweaked outside a real-time index. Penguin bears similarity to the traditional Google update, as it seems to have been integrated into the main algorithm directly.

The Penguin Update is targeted on webspam and not over-optimization or the use of white hat SEO. The results of the webspam algorithm will be a lowering of rankings for the sites violating the quality guidelines, and consequently reduction of webspam and enhancement of top quality content.

A background Insight into search engine operations

While a site is being created, one of the driving objectives is to make it as visible as possible to the search engines. Many of the sites that rank high on the search engine results page (SERP) are SEO friendly. Search engine optimization is substantially reliant on search engine spiders, which are responsible for indexing. They use ‘Alt’ tags to index images. The tags keep the images free of texts and supply the spiders with the essential information for image recognition.

The performance of the spiders is enhanced by locating the sitemap.xml at the root of the website. The sitemap can also have a HTML edition and the tools of the webmasters are then used to put it forward to the search engines. The texts of the sites are made index able and crawlable by use of CSS Style sheets and CSS Navigation. The spiders follow a page’s hyperlinks and index the content for the CSS drop down navigational menu, resulting in the pages loading faster. Consequently, traffic flows fast and thus increases.

The webspams Penguin is targeting

Webspams are pages that improve their rankings through the use of practices unacceptable by the search engine publishers. Some of the most common techniques of spamming the search engines are the overuse of keywords or keyword phrases, the deliberate duplication of content, use of link schemes and cloaking.

Overuse of keywords is also known as keyword stuffing, and may be done in the form of hidden text. The text is made to blend with the background of a webpage through the font, frame or display so that it is invisible to the human eye. For instance, one could have the hidden texts as white as the background of the page instead of having the background and text colors contrasting for the Google spiders to crawl through the pages and index them and in this way get the search engines spammed. More sophisticated hiding is done by cloaking the site such that the search engines see a different version from that seen by the users. Search engines like to see what the human eyes see, and cloaking is deemed a deliberate move to spam them. It is such a severe crime as it goes beyond the acceptable practices of SEO that it is met with a heavy penalty.

Another frowned upon practice is buying and selling of links. The severity of the penalty for this is evident in Google banning itself and banning Google Japan for buying links for 11 months. There are also users who move from forum to forum and blog to blog across the web, dropping their links everywhere they go, and this counts as a webspam too.

The different algorithms that Google uses are designed to spot the various practices that go against the publisher’s guidelines and penalize them. For instance, Panda Update gives the penalty hit to content that lacks in substance. These algorithms that Google is rolling are geared towards better ways of detecting such abuses.

Penguin’s methodology of analyzing webspams

Penguin has been designed to use Latent Semantic Indexing (LSI). This analysis method, also known as Latex Semantic Analysis, groups or lists keyword phrases in the contents of a variety of pages according to the similarity or relevance of the contextual and abstract meaning and intent. The disparities between original and spam pages are thus differentiated.

The LSI technique involves running confidential searches of attached articles on pages for quality and accuracy of content, and topic relevance. In the process, associations between keywords are identified. Pages with excellent content get top rankings on the search engine results page while those of poor quality become spam.

How to avoid a blow from the Penguin Update

Google has provided guidelines for enhancing the rankings of a page on its search engine and every search engine optimizer ought to have the prudence to practice within these guidelines and avoid spamming the search engines at all costs. Google is now making sure that the search engines do not get spammed, and those sites caught spamming are instantly penalized. Focus should be on quality of content. For those already suffering losses since the launch of Penguin, there are recovery tips that can be followed.

Best Web Optimization Conforming to Latest Technologies

For any commercial business enterprise or entrepreneur and webmaster, search engine optimization is indispensable. Commercial world is fiercely competitive and you need to be a step ahead of your competitors in the market to survive the competition and flourish in business.Why is search engine optimization essential? Business world has become so competitive that business enterprises find it really difficult to survive on the basis of local clientele. Every enterprise needs to expand its client base and that will be only possible by making your web presence felt by the prospective customers.

Thousands of websites are floating on the Internet and a vast majority of them are commercial sites promoting products and services of some company or other. Some of these sites are visited regularly by thousands of visitors while others remain obscure to most viewers. Reasons for such huge difference are that those websites were not adequately optimized and could not be noticed by millions of viewers that view and search the Internet every day.

If you do not wish to miss the bus as these unfortunate people, you need to pay adequate attention to this aspect.When it comes to search engine optimization it is easier said than done. Numerous methods are adopted by webmasters and some of them can really render good results provided they are handled by real expert and efficient hands.With Google changing its search algorithms frequently and coming up with new inventions, the web world has been changing conclusively. Introduction of Google Panda, Penguin, and search engine avengers, the process of search engine and web optimization have all undergone revolutionary changes.

As one of the most reliable and reputable service provider we will remain and keep you abreast of all the latest developments in the web world with changes  Google penguin updates and Google Panda updates so that neither you nor your website lag behind others in the competition for hold over the market.We offer SEO solutions 24/7 and every SEO related services and some of our packages like the Google Panda friendly link building package and the Google Penguin friendly link building package are designed to make your web optimization process pleasant experience.

Services that we offer includes SEO, search engine marketing, social media optimization and link building services. All our link building services are friendly to the currently operative search engine algorithms; especially of Google. We keep ourselves updated with all the latest developments and information like the penguin updates. Dynamic design and clear vision make your website standout in the crowd.

As a customer you will never be satisfied with anything below the best and that is what we offer you. We make all the designs keeping in view the return on your investment (ROI) and growing traffic movement to your site and higher revenue generation would be the results that you get in the process.On the web world where hundreds of service providers are in the business of website promotion; why should you choose us? It is because we offer the best at the cheapest. It is also because we involve you from the inception of the process till its logical end keeping you posted on every development.

A team of certified specialists that are highly proficient are on the job 24/7 with the constant endeavor of taking your site to the top of Google and other major search engine rankings by making your website friendly for SE avengers and Google Panda.We believe in results not boasts and if you have a look at what all of our highly satisfied clients have to say would be testimonial for it.

Trust us; try us; and you will not be disappointed!

FAQ:

1, What's the Exact price Per "SE Avenger " Package ?
Normal price will be $199, but we are planning to give intro price will be $99 for next 50 customers.

2, Do You Write Contents ? free?
Yes, we will write unique " LSI " format contents and it's free. Our project managers will send you contents for your approval before it go live.

3, What's the Pagerank ,Domain Authority,Page Authority ?
All these links coming from organic recommended link sources such as Web 2.0 ,Wiki,Doc's,PR,Article,Guest blog,Social Links,etc.. Most of these domains have high pagerank + Massive Domain Authority.

4, Do You Provide Reports ? updates?
Yes, You will receive complete reports through our project management dashboard, you can monitor project moments and communicate from your client area anytime.

5, Do you Accept Deep links and Drip feed submission request ?
Yes, please add a note in your order memo ( eg: Root Domain 60% - Deep links 40% link diversity / 100 links Per day.)

6, Average Time frame ?
We need at-least 12-14 Working days to complete this project.

7, What Types of links ?

Tier 1
1) Tier 1 : 100 -PR4+ Web 2.0 Links ( Maximum 2 Links per Page recommended )
2) Tier 1 : 100 - PR2 - PR5 Guest posts from Different "B" Class IP blogs with less Footprint ( Maximum 2 links )
3) Tier 1 : 100 - PR5-PR8 Social Backlinks coming from Re-tweet,infographic+Repins from Pinterest,Facebook Wall post (Informative Post only ),LinkedIn Group Discussion with links.
4) Tier 1 : 100 - PR2-PR7 Wiki Posts,PDF document Sharing with embedded links ( Maximum 2 links )

Tier 2
5) Tier 2 : 100 PR2-PR8 Press Release Distribution with 2 Backlinks (1 link Tier1 , 1 link Homepage)
6) Tier 2 : 100 PR2-PR7 Article Publishing with 2 backlinks (1 link Tier1 , 1 link Homepage)
7) Tier 2 : 100 PR3-PR8 Social Bookmarking with 2 backlinks (1 link Tier1 , 1 link Homepage)

Tier 3
8) Tier 3 : 100 PR3-PR7 Gov,Edu Social forum Profile Backlinks with Small Description (1 link Tier1 , 1 link Tier2)
9) Tier 3: 100 PR3-PR7 RSS feed Submission + Ping (1 link Tier1 , 1 link Homepage)

8, How many keywords,URL Allowed ?
We allow maximum 12 Deep links plus 13 Keywords ( 1 Primary KW + 12 Secondary KW )

9, Required information ?
please send following details via email : support@extreme-seo.net
URL:
Deep links:
Keywords:
Category & Subcategory:
Email : ( We will send you welcome mail )