Better Social Media Engagement- It is all about the conversations that can happen in social media websites. And to make this happen, a business should set up its own brand on leading social media sites like Facebook and Twitter. This can start by posting of profiles and maintaining these accounts through active user engagement.

Formation of Web 2.0 Networks- Outside of these social media sites, there are web 2.0 properties that should be considered. Sites like Squidoo, Hubpages, Xanga and Tumblr should form part of the online marketing campaign. Contents can be posted on these sites, and these form part of the Social Media Package.

Image and Video Sharing- Contents that can be posted on the web will not just refer to the words but also to the images that can be shared. Contents can also refer to the videos that can be shared on sites like YouTube. Make the videos viral and you can create traffic that works. The Social Media Package ensures that all these are covered.