Project details

  • Date

     April 17, 2017

  • Client

     FITIS (Federation of Information Technology Industry Sri Lanka)

  • Task

     INFOTEL 2015 Event

  • Category

     Case Studies

  • Website

     Visit online

The Client: FITIS (Federation of Information Technology Industry Sri Lanka)

The Federation of Information Technology Industry Sri Lanka (FITIS) is the voice of the Sri Lankan Information and Communication Technologies “ICT” industries which is comprised of companies and ICT professionals representing Software, Hardware, Education and Training, Communication Services and Professional Service segments of Sri Lankan ICT industries.

The Event: Infotel 2015 – The Biggest ICT Exposition in Sri Lanka

South Asia’s Premier and Sri Lanka’s largest ICT exposition “INFOTEL” (since 1992), organized by the Federation of Information Technology Industry Sri Lanka (FITIS), will be hosting its 14th edition from 20th – 22nd November 2015 at BMICH, Colombo. With Sri Lanka poised to be ‘The IT Hub’ of South Asia, INFOTEL 2015 will aim at ‘Connecting Citizens’ not only through education and information but also by providing to its end consumers a whole new world of intelligent devices and systems. INFOTEL will also demonstrate the use of such state-of-the-art technological advancements for the betterment of the island nation in the years to come.


As The Official Digital Marketing Partner Of Infotel 2015, Extreme-Seo Accepted The Following Responsibilities.

Client’s Objectives:

  • Create awareness about Infotel 2K15 amongst all South Asian Countries,
  • Provide greater device accessibility by building a strong online presence and responsive website,
  • Build a strong organic Search Engine Presence and boost conversions,
  • Partake all responsibilities that fall under the Digital Marketing Realm,
  • Grow the Social Media Following and Awareness of Infotel,
  • Build a Social Buzz around the Expo To Define Who Should Attend The Event and Why.


What They Wanted

The Federation of Information Technology Industry Sri Lanka wanted a Fully Managed Digital Marketing Campaign for Infotel 2015.

What We Did

As “Official Digital Marketing Partner” – Extreme SEO Internet Solutions implemented the following:


The Process In Details


Official Website Development 

We followed three simple steps to put the Infotel Website altogether – Prototyping, Style Concept and Final Development. Infotel 2015 required a website that would appeal to entrepreneurs and ICT professionals. Our expertise said that they would require a one-page story layout, which would break open the entire story in a short amount of time.

For the Style and Color Scheme, we didn’t want to stick to the classic monotones and duo-tones, which are working great for most other websites. We wanted to do something outside the box. Even though the color tones were more towards red and blue in majority of the sections, we were able to use most other colors through graphics and video displays.

Above-the-fold Optin forms are said to be obsolete, but we used the same concept in our opening slider, which resulted in around 250 opt-ins from new visitors one week before the event.

 ICT exhibition


Advanced Search Engine Optimization

 Extreme-SEO did the on-page and off-page SEO of We made it more searchable and relevant to entrepreneurs and other ICT Industry evangelists, and budding Information Technology Scientists.

Infotel doesn’t only target the affluent to come and showcase their work, but it also targets budding and aspiring entrepreneurs to come, learn, be a part of the experience and gives them a chance to make their dreams come true. We were able to depict this through the website’s off-page optimization.

We covered the following things in Advanced Search Engine Optimization for the event’s website:

  • Full Website Audit
  • Website Usability Analysis and Industry Trend Research
  • Backlink Profile History Research
  • Google Quality Compliance Audit
  • Social Metrics Benchmark
  • Website Architecture Optimization
  • Off-page Optimization Strategy
  • Inbound Marketing Plan
  • Advanced On-page Optimization
  • Site Navigation Hierarchy Management
  • Mobile Responsive Management
  • CSS Minification, Code Setup
  • Google Schema Markup Validation
  • NAP Markup and KML File
  • Brand Mentions Across The Internet
  • Business Directory Listing
  • And more…

google analytics

The website received a total of 45,156 unique visitors with 5,194 organic search results and average 2.45 pages per session, which only means that the people who landed on the website were either pretty excited about the event from before or developed an interest in the event after landing on the website.

Reaching a bounce rate of 2.96% seems quite unreal, but it also displays the level of optimization in every tiny and seemingly insignificant part of the website by our web development and on-page seo team.


Social Media Campaign Management

We controlled all the social channels of the event, starting from Facebook to Twitter, Google+, LinkedIn and YouTube. Our two channels of emphasis were Facebook and LinkedIn.


facebook infotel

We increased the Facebook likes of Infotel Official Page with a disruptive social media strategy by 150%. The brand buzz went up from 8 in a week to 1529. Infotel also managed to pull about 10 reviews from previous year’s visitors.

Facebook Ad Campaign Analysis

facebook ad campaign

facebook ad campaign analysis


infotel_twitter campagin

Twitter saw a massive jump in followers of Infotel 2015, which went up from negligible to 9736 in a matter of 3 months.

after twitter completion


We lay maximum emphasis on LinkedIn, especially because it is more of a business oriented channel and its conversion ratio for Expos is much higher than any other channel.

infotel_linkedin _campagin

From just 2896 Profile Views to over 10K Impressions in the page. We received the best conversions from this Channel, as we had anticipated.


infotel_googleplus _campagin

According to our research, South Asian countries are yet to adapt to the Google+ Platform. Therefore, even before the start of the Google+ Management Campaign, we were not expecting a major social progress in this channel.

google+ after campaign

Feedback From Client

Not only did the client express their gratitude in person about the entire success of the event and how The Extreme-SEO Team went out of their way to make things picture perfect. They stated that the entire event turnout was far better than what they had anticipated.

Along with that we also received an email from the Chairman of INFOTEL 2015, which read…

“You and your team have contributed so much to make this event a success. The most sensitive and important aspect of your marketing was the Digital Marketing segment. I am happy to tell you that I personally saw a lot of value addition from your organization as our partner and this will be the beginning of many such new initiatives. Thank you so much and keep in touch.”–      Derrick Ferdinandus, Chairman, Infotel 2015

 Here is a small excerpt testimonial from Facebook by Sir Amithe Gamage,


This is How We’ve Promoted The Largest Sri Lankan ICT Exhibition INFOTEL 2015 via Our Inbound Marketing Strategies was last modified: July 16th, 2017 by Thuva