Prime Medical Training is situated in Knoxville, Tennessee. It is counted amongst the top providers for First Aid Training and CPR Certification.
The Challenge :
Prime Medical Training was previously involved with another SEO company which had used PPC e Marketing tactics to boost the search engine rankings for the companies various landing pages. However following the great boost in search engine rankings the company did not notice any critical high in conversion for a long period of time. Their previous campaign had not only failed but also did not meet their Returns on Investment.
The Goal :
They wanted to reach out to as many college pass outs and graduates so as to receive a generic traffic on their website and drive the conversion rates to its zenith.After they approached Extreme SEO in 2008, they were quite skeptical about starting this new campaign, but if they wanted to establish a more generic presence online they had to opt for a company which was result-oriented and delivered what it claimed.Extreme SEO took over the case of negating the already bad reputation of the company which had been created by former PPC marketing and challenged to show a significant high in conversions in the next 3 months.
Our team worked effortlessly to scrutinize the website and reach the problem sectors. After an in-depth analysis of the present situation a blue print was formulated to re-design and structure the website of primemedicaltraining.com, remove all negative backlinks of the website, place related articles linking to website in relevant niches and SEO optimize the website. Then A/B split testing was conducted on important landing pages using Google Website Optimizer.
The results were speaking for themselves, in the first month itself there was significant growth in conversion and many new candidates started enrolling into the medical training courses.More than just an all-inclusive website, Prime Medical Training benefited significantly from this eMarketing Campaign.
They were able to zero in on their Investments from the second month and are now the successful company they we see today.
Extreme SEO has done a great job. They say that it can take 3-6 months to see results, but I started seeing results in the first month. Very happy and will continue to use them for my off-page SEO work. – by Andrew Randazzo