Findmyfare is a Sri Lankan based Online Tour and Travel agency, helping people select the best holiday destinations, travel plans and hotel bookings within their budget. Also, they have partners with most of the prominent international airlines and hotels across the world to provide better travel experience to its customers.
Findmyfare management contacted Extreme SEO Internet Solutions for help regarding Enterprise Search engine Optimization, the lack of which was the primary reason behind low visibility. Our goal is to drive more traffic to the website and generate leads at a conversion rate higher than their existing average conversion rate.
Low Backlink History:
The website had a very poor backlink status. There were not many quality link profiles pointing to the website, of of course this critical condition needed addressing.
Less Indexed pages:
The site has 15 + landing pages and 60+ informative resource pages, however the pages not indexed in major search engines like Google,yahoo and bing.
Extreme SEO was required to increase traffic generated via Search Engines, in order to help Findmyfare improve their present sales volume. The team at Extreme SEO conducted an in-depth research on competing websites and related keywords in the forte. A systematic strategy regarding the main page and sub-pages was drafted, followed by introduction of improved and associated meta-tags (On-page optimization).
Improved Link Index Ratio:
We did depth keyword research and advanced competitor research for identify the right keywords, target market and audience. The page contents were optimized with proper keyword strategy, while an authoritative link building campaign was introduced to improve the link mass with the use of anchors and related text.
The site onpage factors has been fully optimized using our Certified SEO consultants and the results were significant, the site getting crawled by Google and the page index ration improved almost 87% within 25 working days.
Rank Improvement – The Outcome:
Search traffic has increased five times since the successful implementation of the optimization process. While inbound traffic has increased by over 35-%, volume of new visits is up by 18-%, and the bounce rate went down 15-%. Conversion soared over time, along with the profit margin. Finally the client website reached Top #5 Rank in Google in less than 3 Months. Click on the image to see the keyword position on Google.
Project Started : 18 Jun 2013 | Project Completed : Aug 14, 2013 | Contract Type : Public